a creative studio for toys & characters
Dreamer
of Worlds.
Toy ideas, brand worlds, characters and franchise strategy for toy and entertainment companies. Most of what we're making right now is under NDA. Happy knows. Happy isn't telling.
On the workbench
hover if you dare
18 years of building worlds and making toys.
CLOVEM4 is a creative studio for toy and entertainment brands. We've spent 18 years inside the toy industry, on the kind of brands you've almost certainly bought for someone. Now we dream up new ones: we run the brainstorms, pitch the toy concepts, and build the collectible lines, characters and worlds that come out of them.
We jump in wherever you are: a napkin sketch, a messy middle, or the last mile to shelf. Tight brief, loose brief, no brief. We work around the parameters, whatever they are.
Toy ideation & brainstorming · Brand & world building · Character development · Franchise strategy · Illustration
where the 18 years went:
Barbie · Polly Pocket · Ever After High · DC Super Hero Girls · Harry Potter · Wicked · Jurassic World · Minecraft · Trolls · Karma's World